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6- Product Brand - Worksheet
Introduction to supply chain and operations management (oper1420)
Conestoga College
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MKT 8035 WORKSHEET # 6 PRODUCT BRAND
TEAM # _________
SEC # ____________
Discussion among all group members should take place and answer the following questions. It is important that all team members have input in developing the product concept to ensure their full buy- in and participation.
Select the product(s)/services - After weighing options, team must agree on one product(s)/service to pursue Globally. In the case of a disagreement – please refer to your Team Contract – you should have agreed on how to resolve disagreements.
Product(s) /Services – Definition – What is it?
Product Features – includes, sizes, colour, packaging, labelling, image, warranties, composition, etc. (other features maybe valid depending upon product – ie: Flavour) (Add/Delete to Table below) If your Team has chosen a service – please vary the chart accordingly.
Features (Current Product) Global Product (list any differences & Why?)
Size Colour Ingredients Packaging Labelling Warranties
Key Competitive Advantage of this product(s)/services.
EXAMPLES: (for an Article – look at @APA for other formats)
Intext Citation: (Authors's Last Name, Year of Publication, p.#)
Reference: Author, (Year,Month Day). Title of Article. Title of Magazine.
DOI or (Retrieved month day year, database name/URL
Intext- Citations:
References:
6- Product Brand - Worksheet
Course: Introduction to supply chain and operations management (oper1420)
University: Conestoga College
