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assignemt-swot analysis
QUALITY, STRATEGY AND VALUE CREATION (QUAL8000)
Conestoga College
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Student Name: Manideep Mundlamuri-
Deliverable: Exercise # 4B
Course Name: Qual
Date Assigned:
Date Due: 2023-07-
Rules: 1) This assignment will be completed individually
2) You will use the Word, PowerPoint and other tools you feel
appropriate for this exercise
3) Your work must be your own
4) Each deliverable should be clear and simple to read
SWOT Analysis
Usually Positive Usually Negative
Strengths Weaknesses
Internal
Strong brand recognition: BlackBerry was once a household name
and a leader in the smartphone market expertise: BlackBerry's pivot towards cybersecurity
and embedded systems leverages its strong security background intellectual property: The company has a vast patent
portfolio, a significant asset partnerships: BlackBerry has a range of strategic partnerships, particularly in the automotive industry with their QNXsoftware.
Decreased market share: The BlackBerry smartphone lost
significant market share to Android and iOS devices performance: BlackBerry has had years of financial
difficulties and declining revenues perception: The BlackBerry brand may be associated with outdated technology due to the decline of its smartphone business.
Opportunities Threats
External
IoT and autonomous vehicles: The growth in these areas could
provide significant opportunities for BlackBerry's QNX software demand for cybersecurity: There is a rising need for
advanced cybersecurity solutions, which BlackBerry can provide software solutions: Given the shift to remote work and digital transformation, demand for BlackBerry's enterprise softwareis expected to grow.
Intense competition: BlackBerry faces strong competition in all its
market segments, including from major technology companies technological change: The fast pace of technological
advancement requires continuous innovation to stay relevant conditions: Economic uncertainty could affect business investment in cybersecurity and software solutions.
b. Examine new business models and income streams in the expanding corporate software and cybersecurity markets to improve financial performance: BlackBerry can explore alternative business models beyond its traditional hardware-based approach. They can transition into a software-focused company, offering cybersecurity solutions and corporate software services to generate more stable and predictable revenue streams. This shift can reduce their dependency on hardware sales and help improve their financial performance in the long run. 3. Threat Mitigation through Strengthening (ST Strategies): a. In a competitive market, use BlackBerry's cybersecurity knowledge and valuable intellectual property to differentiate its products: The cybersecurity market is highly competitive, and many companies offer similar solutions. To stand out, BlackBerry can emphasize its deep knowledge and expertise in cybersecurity. They can also use their valuable intellectual property to develop unique and proprietary security features that set their products apart from competitors. This differentiation will appeal to security-conscious customers and enterprises looking for best-in-class cybersecurity solutions. b. To lessen the impact of economic uncertainty, leverage partnerships and existing client ties: Economic uncertainties can impact business performance. BlackBerry can mitigate these risks by strengthening their partnerships with key clients and forming strategic alliances with other companies in complementary sectors. By fostering long-term relationships, they can maintain a stable customer base and explore collaborative opportunities that can benefit both parties during challenging economic times. 4. Identifying and Addressing Weaknesses to Avoid Threats (WT Strategies): a. Invest in R&D and innovation to keep up with technology advancements and compete effectively: As technology evolves rapidly, failing to keep pace can be a significant threat to BlackBerry's business. To avoid this, they should allocate resources to research and development, continuously improving their existing products and services while actively exploring new technologies. By staying ahead of they can position themselves as a leader in the market and avoid the threat of becoming outdated. b. Develop strong financial plans and cost-cutting measures to provide stability in the face of market and economic changes: BlackBerry should proactively address potential financial challenges by developing robust financial plans and contingency measures. This includes effective cost
management strategies, prudent budgeting, and diversifying revenue streams to reduce reliance on specific markets. By having a stable financial foundation, they can weather market fluctuations and economic downturns more effectively.
In summary, BlackBerry can strategically leverage its strengths and address weaknesses to create opportunities and mitigate threats. By emphasizing their cybersecurity expertise, industry alliances, and intellectual property, while also investing in innovation, partnerships, and financial stability, BlackBerry can position itself for growth and success in an ever-changing market.
assignemt-swot analysis
Course: QUALITY, STRATEGY AND VALUE CREATION (QUAL8000)
University: Conestoga College
