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MN30509 Behavioural Finance Lecture 1
Module: Behavioural finance (MN30509)
University: University of Bath
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MN30509 Behavioural Finance
Lecture 1: introduction
Behavioural finance looks at effects of investors’ psychological biases in financial
markets
Behavioural corporate finance looks at effects of managerial psychological biases in
corporate finance decisions
Social forces: herding behaviour in finance markets, looking at what other investors
are doing, getting information on their thinking
Social preferences: thinking of others, not self-interested – trust, fairness, empathy
Fairness: FSA (financial services authority- changed name after financial crisis to FCA-
financial conduct authority, looks over financial markets) reports / HFT paper
2 main managerial biases: overconfidence and regret
Emotional finance / emotional corporate finance looks at the effects of managers /
investors’ unconscious emotions in a Freudian psychoanalytical framework
Standard finance assumes that managers and investors are fully-rational, unbiased,
emotionless, self-interested maximisers of expected utility, with stable preferences
(homo economicus)
Behavioural finance considers the real world: agents are boundedly rational, biased,
emotional, not fully self-interested, non-EU maximisers, unstable preferences
Biases: overconfidence
Non expected utility / unstable preferences: prospect theory
Not fully self-interested: fairness, trust, empathy
Emotions: incorporating emotions (pride/regret) into prospect theory
Behavioural foundations
Biases
Predisposition towards error
Excessive optimism
Overconfidence
Confirmation bias
Illusion of control
Heuristics
A rule of thumb used to make a decision
Representativeness
Availability
Anchoring
Affect
Framing effects
A person’s decisions are influenced by the manner in which the setting for the
decision is described
Framing is important in prospect theory
Prospect theory: a general psychological approach that describes how people make
choices among risky alternatives
Framing in prospect theory: loss aversion / aversion to a sure loss
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