App Above the Rest Summary

App Above the Rest Summary

The ESPN app does a very good job retaining their customers and getting new customers.

I would say out of all the sporting apps, ESPN is the most used and well-known sporting app for

people of all ages. One reason for this is that ESPN has such a good reputation through

television, they reign a lot of power in the sporting app world too. I think that ESPN retains their

customers by keeping their app appealing toa younger generation, but also simple enough for the

older generations to use. The ESPN app lays out everything in a way that scores are not hard to

find at all, the statistics and details of each sporting event may just be a little tougher to find. I

also know that when downloading the ESPN app, before you are even able to look at a single

ESPN is such a powerhouse in the sports world. When customers realize analysts are writing

articles and only ESPN has access to them, they all want to download ESPN, so they too have

access to any exclusive articles. The final way ESPN retains their customers is by offering the

ability to watch the sporting event through the app if you are not at home to watch it. Because

ESPN holds multiple channels on cable, they have the power to provide these channels through

mobile apps so customers will never miss a minute of their favorite team’s sports game. With all

these features I mentioned, ESPN continues to be the go-to app for customers in the sporting

industry.