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Introduction to Computer Technology (BIT-200)
Grand Canyon University
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BIT-200 An App Above the Rest
The purpose of this assignment is to compare and contrast features found in similar apps and identify how apps can be used to drive business results within an organization.
Part 1: Three App Charts
Identify your favorite app and two of its competitors. Focus on an app you use frequently and would not want to do without. In the three charts below identify the following for each of the three apps chosen.
- Name: Include the full name of the application
- Website Link: Include a working link to the apps website.
- Purpose: Explain what you are supposed to be able to do using the app
- Origin: Identify whether the app created by an entrepreneur for use by anyone, or was the app created from within a business for the sole purpose of driving customers to the app.
- Pros: Identify features that make this app better or more user friendly than other similar apps.
- Cons: Identify features that are lacking or make this app less user friendly than other similar apps.
- Distinguishing Features: Identify features this app has that make it stand out from other similar apps.
- Achieving Business Results: Explain how this app helps the company achieve business results such as sales, brand awareness, etc.
Part 2: Summary
In 100-250 words, summarize what makes your identified favorite app stand out from the competitor apps. Specifically discuss the following.
- Explain why you like the app.
- Discuss the features that distinguish it from others and make it better than the competitor apps.
- Explain how you think the app helps the company retain you as a customer.
While GCU style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using GCU formatting guidelines, which can be found in the GCU Style Guide, located in the Student Success Center.
You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.
Part 1: Three App Charts
Favorite App
Name: Purpose:
Spotify Spotify is a music streaming service that allows you to listen to music, podcasts, and comedy albums for free with ads, or ad free with a subscription. Spotify allows you to follow your favorite artists, create custom playlists, and connect with your friends via Facebook to share your favorite music and artists.
Website link:
spotify
Origin: Pros: Cons: Distinguishing
Features:
Achieving
Business Results:
Founded in 2006 in Stockholm by Daniel Ek and Martin Lortenzon
Spotify started as a streaming service
It was founded as a company to make money
Listen anywhere
Customize playlists
Search by genre
Share with friends
Many artists are on Spotify from Taylor Swift to small indie bands
Download songs to play offline (paid version)
Student discount
High Cost $9 a month or $4 a month for students
Not all artists are on Spotify
Songs can get removed from Spotify and your playlists
Streaming uses a lot of data
Ease of use
Social Media integration
Personalized content
The app is the main business model
Other businesses can buy ads in the app, including local businesses
Offer discounts to students to widen their demographic
Popularity of the app caused the stock to be able to go public.
Competitor App 2
Name: Purpose:
Amazon Music Amazon’s own streaming service for members of Amazon prime
Website link:
music.amazon
Origin: Pros: Cons: Distinguishing
Features:
Achieving
Business Results:
An app created by amazon with benefits for Amazon’s prime members
Unlimited skips
Curated music
Free for prime members
Stations and playlists
Only free for prime members
No customizable
Only ad free with Prime membership
30 day trial
User interface
Creates more incentive for people to buy a prime membership, or renew their membership
Makes it easy for people to buy music on Amazon.
Part 2: Summary
In 100-250 words, summarize what makes your identified favorite app stand out from the competitor apps. Specifically discuss the following.
- Explain why you like the app.
- Discuss the features that distinguish it from others and make it better than the competitor apps.
- Explain how you think the app helps the company retain you as a customer.
I love Spotify because of its ease of use, ability to save and create personal play lists, access to podcasts, and ability to integrate with social media. What really sets Spotify apart from its competitors is that it does one thing and does it well: streaming music and podcasts. Even with added new features like curated daily lists based on your personal likes, and video album covers for many of their songs, they still focus on what makes them good, streaming music with quality, and allowing the consumer (and especially the paying consumer) to have control. What helps retain me as a customer is the fact that they offer a bundle of Spotify, Hulu, and Show time for $4 for students, and the fact that they offer a service with such a vast library of music and it keeps people from illegal pirating music. This makes them cost friendly, as well as shows integrity for the industry.
App - n/a
Course: Introduction to Computer Technology (BIT-200)
University: Grand Canyon University
