Seven Concepts - read - Iris Cannon ID: W Understanding The Seven Concepts That Distinguish Social

Seven Concepts - read

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Academic year: 2023/2024

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Iris Cannon ID: W Understanding The Seven Concepts That Distinguish Social Media From Face-To-Face Communication Concept #1: Interactivity - Refers to the ability of a communication tool to facilitate social interaction between groups or individuals. This concept points out the capability of the actual tool being used for people to engage with others, for example a tv commercial versus an Instagram live. Concept #2: Temporal Structure – Refers to the time it takes to send and receive messages. To explain this concept, you can think of contacting a business about an issue with your order via email versus going into the business while they are open and expressing your concerns. Concept #3: Social Cues - the verbal and non-verbal features of a message that offer more information about the context, the meaning, and the identities of the parties involved. The concept of social cues allows communication to become clearer and more personal. For example, a face-to-face conversation vs a telephone conversation. Concept #4: Replicability – means that communication can occur in an environment that makes it easy to record and redistribute past messages. Let's use a twitter post options for example “like, retweet, and or reply” these options allow us to record and or share a conversation. Concept #5: Storage – allows messages and media to be digitally saved and made accessible to other people. In a face-to-face conversation once it occurs it is gone forever but an email will remain in storage until needed.

Concept #6: Reach – is the ability to connect with individuals in local and long-distance places. An example of reach can be a woman at church singing a song beautifully and a listener in the audience is so impacted that they record it and post it to Facebook, and it goes viral. Concept #7: Mobility – the extent to which a device is portable or stationary. To explain mobility, think of how far you can move with a landline versus a cell phone. For my example I'm going to use Tik Tok as the social media platform that reflects the seven concepts. - Interactivity Giving compliments and or inquiring more information under a post allows me to engage with other individuals. - Temporal structure A Tik Tok user is offering a program and asks you to dm them with any questions or concerns before investing. There is a possibility you might have a wait time for a response because the user must answer each message one by one. - Social Cues You may go live to address a misunderstanding versus writing a long post because you want to share your authentic response so there is no ambiguity. - Replicability I am notorious for reposting a positive and uplifting message to my page for others to absorb, and it will remain on my page if the user does not erase it. - Storage Let's talk about the infamous “Tik Tok Shop” every purchase that is made through Tik Tok a record is created for all parties involved. - Reach On Tik Tok you can see everything, from babies learning how to walk to pranks gone wrong. What may have been meant to share with a few friends goes viral reaching millions of people across the world. - Mobility

Iris Cannon

ID: W216134838

Understanding The Seven Concepts

That Distinguish Social Media From Face-To-Face Communication

Concept #1: Interactivity - Refers to the ability of a communication tool to facilitate social

interaction between groups or individuals. This concept points out the capability of the

actual tool being used for people to engage with others, for example a tv commercial

versus an Instagram live.

Concept #2: Temporal Structure – Refers to the time it takes to send and receive

messages. To explain this concept, you can think of contacting a business about an issue

with your order via email versus going into the business while they are open and expressing

your concerns.

Concept #3: Social Cues - the verbal and non-verbal features of a message that offer more

information about the context, the meaning, and the identities of the parties involved. The

concept of social cues allows communication to become clearer and more personal. For

example, a face-to-face conversation vs a telephone conversation.

Concept #4: Replicability – means that communication can occur in an environment that

makes it easy to record and redistribute past messages. Let's use a twitter post options for

example “like, retweet, and or reply” these options allow us to record and or share a

conversation.

Concept #5: Storage – allows messages and media to be digitally saved and made

accessible to other people. In a face-to-face conversation once it occurs it is gone forever

but an email will remain in storage until needed.

Seven Concepts - read

Crit Readings Sp Am Lit (SPAN 6303 )

Houston Community College

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