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Network Theory Tutorial
Course: Introduction To Psychology (PSYCH 110)
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University: Northwestern University
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Network Theory Tutorial
Historical lines of development: Anthropological / Social Psychological
Anthropological: interested in the functioning of larger units (communities, org. villages, total
societies,...) English and American strand (Homans) -> Network Theory
Social Psychology: interested in cognitive & social psychological processes in small groups
exchange theory
o Introduction by example: COLOR-RADO Exchange Platform
Antecedents
Psychological Behaviorism
- Stimulus-response theory: Assumption that response can be fully explained by a law-like
relationship to the stimulus without the need to invoke mental (cognitive) processes.
- Skinner box: Experimental cage for studying learning processes in animals, e.g. lever leads
to food; in addition, lamp - only when lamp is lit, operation of lever leads to food.
- Ivan P. Pavlov: Experiments with dogs
o A stimulus that previously always occurred together with another stimulus can elicit the
same response even when the previous reward no longer occurs: bell + food.
- Transferability to humans?
o Higher cognitive abilities, emotional, social and cultural forces influence behavior.
Sociological Antecedents
- Sociological theory has been largely a critique and reaction to
- utilitarian approaches and behaviorism
- Georg Simmel (1858-1918): Philosophy of money
o What influence does money have on social relations and social structure?
o Value is idiosyncratic and depends on individual needs, but these are determined by
cultural and social factors as well as the scarcity of the good.
o Goods that one does not possess appear to be more valuable.
o An exchange will only take place if both parties value the good more highly than the one
they do not yet possess.
o The more liquid an actor's resources are (applicable to multiple forms of exchange), the
more options and power the actor has.
Social Anthropology
Bronislaw Malinowski (1884-1942): Kula Ring
o Exchange network in the Tobriander Islands: valuable bracelets and necklaces were
exchanged by islanders as host gifts in a ring that encompassed an extensive archipelago.
o Not only material, but also symbolic exchange
Sociological Theories of Exchange
George C. Homans (1910-1989) ("emphasizes psychological laws").
- Basic statement: laws of behavioral economics and behavioral psychology (behaviorism) as
a basis for sociological laws
- Exchange based on psychological laws (psychological reductionism)
- Goals of individual behavior
o Achieving rewards
o Avoidance of punishment
- Social interaction always social exchange ("not only material, also prestige/esteem")
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