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Lecture Notes 6 - Chapter 8 Culture and Cognition
Course: Cross-Cultural Psychology (21:830:322)
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Chapter 8 Culture and Cognition
●Cognition: a term denoting all mental processes we use to transform sensory input into
knowledge
●Attention: the focusing of our limited capacities of consciousness on a particular set of
stimuli, more of whose features are noted and processed in more depth than is true of
nonfocal stimuli
○ What kinds of stimuli in our environments, or in our minds, do we focus our
attention to in the first place?
●Sensation: the feelings that result from excitation of the sensory receptors such as
touch, taste, smell, sight, or hearing.
●Perception: the process of gathering information about the world through our senses;
our initial interpretations of sensations
○ How do we perceive the world around us? Do people of different cultures
perceive the same physical realities?
● Thinking
○ How do we think about the world? How do we categorize objects? Do we
remember things in the same ways across cultures? Do we solve problems in the
same ways across cultures?
●Priming: a method used to determine if one stimulus affects another
●Cognition (referring to knowledge acquisition) involves memory, perception, attention,
and most of all thought processes
○ Sometimes extended to: judgments, attitude formation, problem solving (skills)
● Masuda and Nisbett (2001)
○ Some cultural differences at psychological level can be attributed to different
ways of cognitive processes
○ Showed one scene, then showed elements that were in the original scene and
elements that were not in the original scene
○ Japanese were more attuned to context than Americans were
■ Americans paid more attention to the foreground
● Holistic versus analytic perception (Nisbett, 1999)
○Holistic (synthetic/high-context
) perception: context dependent perceptual
processes that focus on the relationships between objects and their contexts
○Analytic (dialectical/low-context
) perception: context-independent perceptual
processes that focuses on a salient object independently from the context in
which it is embedded
■ Dialectical, linear, black-and-white thinking
■ Opposites can coexist if you’re looking at them in terms of a dynamic
relationship
●Blind spot: a spot in our visual field where the optic nerve goes through the layer of
receptor cells on its way back toward the brain, creating a lack of sensory receptors in
the eye at that location
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