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Rational Decision Making Model 7 Easy Steps with an Example
Rational Decision Making Model 7 Easy Steps with an Example
Course
Management & Organizational Behavior (MAN 2150)
106 Documents
Students shared 106 documents in this course
University
Sinclair Community College
Academic year: 2023/2024
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Rational Decision Making Model: 7 Easy Steps with an
Example
1. Verify and define your problem.
To prove that you actually have a problem, you need evidence for it.
Most marketers think data is the silver bullet that can diagnose any
issue in our strategy, but you actually need to extract insights from your
data to prove anything. If you don’t, you’re just looking at a bunch of
numbers packed into a spreadsheet.
To pinpoint your specific problem, collect as much data from your area
of need and analyze it to find any alarming patterns or trends.
Example:
“After analyzing our blog traffic report, we now know why our traffic has
plateaued for the past year -- our organic traffic increases slightly month
over month but our email and social traffic decrease.”
2. Research and brainstorm possible solutions for your problem.
Expanding your pool of potential solutions boosts your chances of
solving your problem. To find as many potential solutions as possible,
you should gather plenty of information about your problem from your
own knowledge and the internet. You can also brainstorm with others to
uncover more possible solutions.
Example:
Potential Solution 1: “We could focus on growing organic, email, and
social traffic all at the same time."
Potential Solution 2: “We could focus on growing email and social traffic
at the same time -- organic traffic already increases month over month
while traffic from email and social decrease.”
Potential Solution 3: "We could solely focus on growing social traffic --
growing social traffic is easier than growing email and organic traffic at
the same time. We also have 2 million followers on Facebook, so we
could push our posts to a ton of readers."
Potential Solution 4: "We could solely focus on growing email traffic --
growing email traffic is easier than growing social and organic traffic at
the same time. We also have 250,000 blog subscribers, so we could
push our posts to a ton of readers."
Potential Solution 5: "We could solely focus on growing organic traffic --
growing organic traffic is easier than growing social and email traffic at
the same time. We also just implemented a pillar-cluster model to boost
our domain’s authority, so we could attract a ton of readers from
Google."
3. Set standards of success and failure for your potential solutions.
Potential Result 3: “Growing social traffic by posting a blog post
everyday on Facebook is challenging because the platform doesn’t
elevate links in the news feed and the channel only accounts for 5% of
our blog traffic. Focusing solely on social would produce minimal
results.”
Potential Result 4: “Growing email traffic by sending two emails per day
to our blog subscribers is challenging because we already send one
email to subscribers everyday and the channel only accounts for 15% of
our blog traffic. Focusing on email would produce minimal results.”
Potential Result 5: “Growing organic traffic by targeting high search
volume keywords for all of our new posts is the easiest way to grow our
blog’s overall traffic. We have a high domain authority, Google refers
80% of our total traffic, and we just implemented a pillar-cluster model.
Focusing on organic would produce the most results.”
5. Choose the best solution and test it.
Based on the evaluation of your potential solutions, choose the best one
and test it. You can start monitoring your preliminary results during this
stage too.
Example:
“Focusing on organic traffic seems to be the most effective and realistic
play for us. Let’s test an organic-only strategy where we only create new
content that has current or potential search volume and fits into our
pillar cluster model.”
6. Track and analyze the results of your test.
Track and analyze your results to see if your solution actually solved
your problem.
Example:
“After a month of testing, our blog traffic has increased by 14% and our
organic traffic has increased by 21%.”
7. If the test solves your problem, implement the solution. If not, test a new one.
If your potential solution passed your test and solved your problem,
then it’s the most rational decision you can make. You should implement
it to completely solve your current problem or any other related
problems in the future. If the solution didn’t solve your problem, then
test another potential solution that you came up with.
Example:
“The results from solely focusing on organic surpassed our threshold of
success. From now on, we’re pivoting to an organic-only strategy, where
we’ll only create new blog content that has current or future search
volume and fits into our pillar cluster model.”
Was this document helpful?
Rational Decision Making Model 7 Easy Steps with an Example
Course: Management & Organizational Behavior (MAN 2150)
106 Documents
Students shared 106 documents in this course
University: Sinclair Community College
Was this document helpful?
Rational Decision Making Model: 7 Easy Steps with an
Example
1. Verify and define your problem.
To prove that you actually have a problem, you need evidence for it.
Most marketers think data is the silver bullet that can diagnose any
issue in our strategy, but you actually need to extract insights from your
data to prove anything. If you don’t, you’re just looking at a bunch of
numbers packed into a spreadsheet.
To pinpoint your specific problem, collect as much data from your area
of need and analyze it to find any alarming patterns or trends.
Example:
“After analyzing our blog traffic report, we now know why our traffic has
plateaued for the past year -- our organic traffic increases slightly month
over month but our email and social traffic decrease.”
2. Research and brainstorm possible solutions for your problem.
Expanding your pool of potential solutions boosts your chances of
solving your problem. To find as many potential solutions as possible,
you should gather plenty of information about your problem from your
own knowledge and the internet. You can also brainstorm with others to
uncover more possible solutions.
