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MBA645 Video Check-in 7-1
Measuring Success in an Org (MBA 620)
Southern New Hampshire University
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Analyzing the vision, mission, and values of a theme park reveals several essential elements that shape its strategic direction. Aiming to be the preferred global destination for theme park enthusiasts establishes a clear long-term objective. This vision acts as a guiding principle for decision-making and motivates both employees and stakeholders. The mission centers on delivering the ultimate entertainment experience, which is in harmony with the vision. It prioritizes customer satisfaction and high-quality service, which are vital for attracting and keeping visitors. The articulated values such as respect, diversity, accountability, transparency, integrity, environmental sustainability, empowerment, innovation, uniqueness, improvement, enjoyment, and longevity—form the foundation of the organizational culture and impact all operational aspects including marketing strategies. For example, an emphasis on innovation and enjoyment can inspire inventive marketing initiatives while accountability and integrity can bolster brand credibility. These fundamental values significantly influence marketing strategies. For instance:
- Respect and Integrity guide how the brand interacts with its audience by ensuring truthful communication.
- Diversity and Inclusion allow marketing campaigns to represent varied audiences effectively, making the brand more relatable to a wider range of people.
- Innovation drives the adoption of new marketing methods and technologies that help set the park apart from rivals.
- Fun and Uniqueness enable marketing efforts to highlight distinctive experiences that resonate with potential visitors.
MBA645 Video Check-in 7-1
Course: Measuring Success in an Org (MBA 620)
University: Southern New Hampshire University
