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Media and Technology in Healthcare
Pre-Health Professional Development (HLTH 3300)
The University of Texas at Dallas
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Media and Technology in healthcare ● Online application for health schools is very detailed and meticulous. ● Schools print out your application when it’s available to them (3-4 weeks). Don’t view applications like fields you have to fill-in when you’re shopping online. ● Take time and review everything before you submit because you can’t change it afterwards. ● Sometimes you have to send a passport picture. It shouldn’t have other people in it. Be dressed in professional attire (head and shoulders) and don’t wear large jewelry. ○ This was first created to see if the person who did the application is the same person who came for interviews. ● Schools will look for your online presence; they’ll read and view anything that’s public to them. ● Then they’ll call you to schedule an interview; so use a number that will still be in service 10 months later. Make sure voicemail is “you”, because they will not leave one if they don’t know for sure it is you. ● You’ll be mailed a packet so make sure you have a good address as well. After acceptance ● “Social and online media” policy ← it’s your responsibility to read and comply with it. ○ In the handbook. ○ Don’t post/send photos of patients, identifying parts (tattoos), body parts, and cadavers. ○ If this happens to connected facility, they get in trouble with HIPPA and won’t allow you guys to come again. ● IF YOU’RE A STUDENT, YOU ARE NOT A DOCTOR OR A RESIDENT. ● You can’t promote any kind of durable equipment. ● Inappropriate contact = nothing with any of them, don’t do it. ● Don’t use the computers for facebook or personal things. After graduating, now licensure ● Licensure board also monitors your social/online presence→ email ○ Monitors online advertising (looking for false credentials, treatments outside of their scope → know about this from patient complaints (double disciplinary action) for media use and inappropriate use). ● Posting patient photos as ads is a bad idea even if you get written consent (because they’ll be able to come back, sue you, and win) →but written testimonials are good. ○ OBGYN & baby photos and bariatrics is where you find this more often. ○ Usually it implies that if you get this procedure you’ll look exactly like this which obviously is a bad promise. ○ Pharmaceuticals will approach doctors for testimonials→ don’t do this because it sounds like you’re making a promise. ● Licensure board sees as it’s your responsibility for any information and pictures on your website.
○ Also consider if you want a patient response section (their opinions). ○ There will be negative stuff without a doubt. ○ Have general, factual, info, age group, and office map. ○ “No false, exaggerated, misleading information in ads”. ● No advertising in expertise of specialities not related to your stuff. ● “Problematic if indication that success you had in the past will be the same for everyone”. ● Don’t say anything about a patient or facility (firing). ● Everything is either monitored by licensure board or employer.
Media and Technology in Healthcare
Course: Pre-Health Professional Development (HLTH 3300)
University: The University of Texas at Dallas
