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Lesson 1 Intro to Management
Course: Management Theory And Leadership Practice (MGT3304)
14 Documents
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Objectives:
Describe the manager's job in an organization.
Identify the four main functions of management—planning, organizing, leading and controlling.
Describe the levels of management and the types of skills necessary for managers to successfully fill the
roles they play.
What does a manager do?
●Management tools and skills allow you to organize and run collective and organizational efforts
○Recognized as valuable assets
Managing for competitive advantage
●Key to understanding success of a company is competitive advantage it holds and how well it can
sustain that advantage
○Being better than competitors at doing valuable things for your customers
○Managers must deliver performance
●Fundamental drivers of competitive advantage and bottom-line performance: innovation, quality,
service, speed, cost competitiveness, sustainability
●Innovation: introduction of new goods and services
○Adapt to changes in consumer demands and to new competitors
●Need for innovation is driven in part by globalization
○Facilities in other countries can manufacture appliances or write software code at a lower cost
than US → US facilities operate at a disadvantage and must provide something foreign competitors
can’t (something new)
●Innovation comes from people, must be a strategic goal and managed properly
●Quality: excellence of product
○Referred to attractiveness, lack of defects, dependability
○Can be measured in terms of product performance, customer service, reliability (avoidance of
failure or breakdowns), conformance to standards, durability, and aesthetics
●Service: giving customers what they want or need when they want it
○Continually meeting needs of customers to establish mutually beneficial long term relationships
●Speed: rapid execution, response, and delivery = strategic imperative
●cost competitiveness: keeping costs low enough so company can realize profits and price its products
at levels that are attractive to customers
●Sustainability: effort to minimize use and loss of resources
●Best managers try to optimize among multiple performance dimensions over time
What are the four functions of management?
●4 basic functions and organizations that solve 4 basic problems of any collective effort
○Planning for future
○Organizing people and resources
○Leading others
○Controlling efforts to keep things on track
●2 parts to planning:
○Develop vision and goals along the way
○Develop action plans to achieve goals
●Organizing:
○Bring together people and resources for collective effort
○Coordinate a smooth flow of organizational work
●Lead: develop commitment and talent, solve problems