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Directing - Nursing management notes
Nursing (01)
Kerala University of Health Sciences
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DIRECTING
Meaning Directing is said to be a process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals. Directing is said to be the heart of the management process. Planning, organizing, staffing have got no importance if direction function does not take place. Directing initiates action and it is from here actual work starts. Direction is said to be consisting of human factors. In simple words, it can be described as providing guidance to workers is doing work. Definition . According to Human, < Directing consists of process or technique by which instruction can be issued and operations can be carried out as originally planned= Therefore, Directing is the function of guiding, inspiring, overseeing and instructing people towards accomplishment of organizational goals.
Directing is a continuous process initiated at top level and flows to the bottom through organisational hierarchy.
Elements Direction has following elements:
- Supervision
- Motivation
- Leadership
- Communication
(i) Supervision - implies overseeing the work of subordinates by their superiors. It is the act of watching & directing work & workers.
(ii) Motivation - means inspiring, stimulating or encouraging the sub-ordinates with zeal to work. Positive, negative, monetary, non-monetary incentives may be used for this purpose.
(iii) Leadership - may be defined as a process by which manager guides and influences the work of subordinates in desired direction.
(iv) Communications - is the process of passing information, experience, opinion etc from one person to another. It is a bridge of understanding.
Direction has got following characteristics:
1. Pervasive Function - Directing is required at all levels of organization. Every manager provides guidance and inspiration to his subordinates.
2. Continuous Activity - Direction is a continuous activity as it continuous throughout the life of organization.
3. Human Factor - Directing function is related to subordinates and therefore it is related to human factor. Since human factor is complex and behaviour is unpredictable, direction function becomes important.
4. Creative Activity - Direction function helps in converting plans into performance. Without this function, people become inactive and physical resources are meaningless.
5. Executive Function - Direction function is carried out by all managers and executives at all levels throughout the working of an enterprise, a subordinate receives instructions from his superior only.
6. Delegate Function - Direction is supposed to be a function dealing with human beings. Human behaviour is unpredictable by nature and conditioning the people’s behaviour towards the goals of the enterprise is what the executive does in this function. Therefore, it is termed as having delicacy in it to tackle human behaviour. IMPORTANCE OF DIRECTING
- It Initiates Actions - Directions is the function which is the starting point of the work performance of subordinates. It is from this function the action takes place, subordinates understand their jobs and do according to the instructions laid. Whatever are plans laid, can be implemented only once the actual work starts. It is there that direction becomes beneficial.
- It Ingrates Efforts - Through direction, the superiors are able to guide, inspire and instruct the subordinates to work. It is through direction the efforts of every department can be related and integrated with others. This can be done through persuasive leadership and effective communication. Integration of efforts bring effectiveness and stability in a concern.
- Means of Motivation - Direction function helps in achievement of goals. A manager makes use of the element of motivation here to improve the performances of subordinates. This can be done by providing incentives or compensation, whether monetary or non - monetary, which serves as a <Morale booster= to the subordinates
(v) Principle of direct supervision , i., the objective methods of supervision
and control should be supplemented by direct personal supervision.
(vi) Principle of appropriateness of direction technique, i., the technique
of supervision should be appropriate to the person supervised and the task in
hand.
(vii) Principle of managerial communication, i., the manager is the
principal medium of communication m any enterprise.
(viii) Principle of comprehension, i. the receiver of communication should
comprehend the information communicated to him.
( ix) Principle of information, i., the direct flow of information is most
effective for communication.
(x) Principle of strategic use of informal organisation , i. the managers
must recognise and utilise the informal organisation constructive
(xi) Principle of leadership , i., effective leadership is essential to effective
direction.
Directing - Nursing management notes
Course: Nursing (01)
University: Kerala University of Health Sciences
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