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Secondary Functions

Secondary functions of advertising
Course

Advertisement and sale management (CO6CRT18)

54 Documents
Students shared 54 documents in this course
Academic year: 2020/2021
Uploaded by:
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Amal Joseph
Mahatma Gandhi University
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Advertisement

and
Sales

Management

1.

In

addition

to

primary

functions

of

advertising,

there

are many

other

fiun.

ped under secondary functions,.

ii.

Secondary

Functions of

Advertising

ctions which

The

have gained

importance.

Such

functions

are

grouped

under secondary

following

are

the secondary

functions:

is

due

to

his

Giving

moral support

to

salesmen:

Salesmen

often

feel

insecured Ii

nent

lack

confidence

in

the product

that

he

deals

in.

In

such

occasions,

advertin.

supplies

the necessary

information

to

supplement

his presentation and

hooa.

nis

morale.

####### 2.

Furnishing

correct

information:

Advertisements

provide

the correct

informatinn

about

the

product,
producer,

stockists

and

salesmen.

Salesmen and

dealers

are

benefited

by

the use

of

information

given

in

the

advertisement.

  1. Ensuring product improvement: Advertisements create a feeling of responsibility

towards customers for their products. Hence, the business concern strives to improve

the product further in all aspects, and give public more value for their money.

####### 4.

Creating a sense of security: Advertising helps the workers of an orgánization feel

that their jobs are more secured. They also feel that their future prospects with in the

organization will be brighter.
  1. Recruiting efficient employees: Advertising makes it possible for
the

nanuracturers to appoint well qualified, trained and experienced employees. no

a

company

gains

much

popularity through

its

advertisements,

any

eligibie

app"

plicant

WIl Teel

pride

to

apply

for

the

job. Thus,

advertising helps

the

adve

to

ser

choose

the
best

talents.

####### 6.

Creation

of

goodwill:

Every firm

wants to

establish

a

reputation

u

. A

*

wants to establish a

reputation

in

the

sociey

be

Tering

quality

products

at

fair

prices earns

a

good

nan

Dy

the

consumers.

Sucha

goodwill is the creation

of adve

tising

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Secondary Functions

Course: Advertisement and sale management (CO6CRT18)

54 Documents
Students shared 54 documents in this course

University: Mahatma Gandhi University

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Advertisement
and
Sales
Management
1.12
In
addition
to
primary
functions
of
advertising,
there
are
many
other
fiun.
ped under secondary
functions,.
ii.
Secondary
Functions
of
Advertising
ctions
which
The
have
gained
importance.
Such
functions
are
grouped
under
secondary
following
are
the
secondary
functions:
is
due
to
his
1.
Giving
moral
support
to
salesmen:
Salesmen
often
feel
insecured
Ii
1.
nent
lack
confidence
in
the
product
that
he
deals
in.
In
such
occasions,
advertin.
supplies
the
necessary
information
to
supplement
his
presentation
and
hooa.
nis
morale.
2. Furnishing
correct
information:
Advertisements
provide
the
correct
informatinn
about the
product,
producer,
stockists
and
salesmen.
Salesmen
and
dealers
are
benefited
by
the
use
of
information
given
in
the
advertisement.
3. Ensuring
product
improvement:
Advertisements
create
a
feeling
of
responsibility
towards customers for their products.
Hence,
the
business
concern
strives to
improve
the
product further in all aspects, and give
public
more
value
for their money.
4.
Creating
a
sense
of
security:
Advertising
helps
the
workers
of
an
orgánization
feel
that their
jobs
are
more
secured.
They
also
feel
that
their
future
prospects
with
in
the
organization
will
be
brighter.
5.
Recruiting
efficient
employees:
Advertising
makes
it
possible
for
the
nanuracturers
to
appoint
well
qualified,
trained
and
experienced
employees.
no
a
company
gains
much
popularity
through
its advertisements,
any
eligibie
app"
plicant
WIl
Teel
pride
to
apply
for
the
job. Thus,
advertising
helps
the
adve
to
ser
choose
the
best
talents.
6.
Creation
of
goodwill:
Every
firm
wants
to
establish
a
reputation
u
. A
*
wants
to
establish
a
reputation
in the
sociey
be
Tering
quality
products
at
fair
prices
earns
a
good
nan
Dy
the
consumers. Sucha goodwill is the
creation
of
adve
tising

Students also viewed

Related documents