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Context
Course: Research Methodology (BTDS05007)
43 Documents
Students shared 43 documents in this course
University: SVKM's NMIMS
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Program: Retail
Course: Research Methodology
Session Plan – Jan 2022 cycle
Faculty: Prof. Kirti Arekar
1
Program: PG
Term:
Course: Research Methodology
Code : RETRESEARCHMET1
Teaching Scheme
Evaluation Scheme
Classroom
Session
Practical/
Group work
Tutorials
Credit
Internal Assessment
Term End Examination
(TEE)
9
0
30%
70%
Course Rationale:
Course Objectives: In this course the student will become acquainted with research
methodologies such as survey and field research, questionnaire design, content analysis, analysis
of existing data, focus group, individual and group observation (including participatory
observation) etc. The course will also introduce students to the safeguards against errors in both
data collection and data analysis and reporting.
Learning Outcomes:
1. Students will understand to frame the Business Problems with respect to research
objective.
2. Students should understand a general definition of research design.
3. Students will understand the process of Literature Review
4. Students will understand the data collection methods.
5. Students are able to perform data analysis and draw the interpretation from the data.
Pre-requisite(s):
NONE
Pedagogy:
Case Studies Analysis, Case Discussion, Power point presentation & Application based examples.
Textbook:
1. Business research methods by Cooper and Schindler
2. Research Methodology by R. Panneerselvam
3. Research Methodology by C. R. Kothari
Reference Books:
Business research methods by William Zikmund
