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PART A E- Business
Tutorial Questions
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University of Selangor
Academic year: 2023/2024
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A. Purpose for the Website
Business Profile:
Business Name: EssenceElegance
Products or Services: EssenceElegance specializes in luxury fragrances and skincare
products crafted with the finest ingredients sourced from around the world. Each
product is meticulously formulated to embody elegance, sophistication, and timeless
beauty.
Value to Customers:
1. Luxury Experience: EssenceElegance offers customers a luxurious
experience through its premium-quality products and exquisite packaging.
2. Unique Formulations: Customers benefit from unique and carefully crafted
formulations that evoke a sense of sophistication and allure.
3. Personalized Service: The brand provides personalized recommendations and
exceptional customer service, ensuring that each customer finds their perfect
scent or skincare solution.
4. Timeless Elegance: EssenceElegance products exude timeless elegance,
allowing customers to express their individuality and enhance their
confidence.
Operational Aspects:
1. Quality Control: EssenceElegance maintains strict quality control measures
throughout the manufacturing process to ensure the highest standards of
excellence.
2. Research and Development: The brand invests in ongoing research and
development to innovate and create new products that exceed customer
expectations.
3. Distribution Channels: EssenceElegance distributes its products through a
combination of retail partnerships, online sales, and exclusive boutiques to
reach customers worldwide.
4. Brand Image: The brand cultivates a strong brand image through marketing
campaigns, collaborations with influencers, and participation in industry
events.
Business Ecosystem:
1. Suppliers: EssenceElegance collaborates with suppliers of premium
ingredients and packaging materials to maintain the quality and integrity of its
products.
2. Retail Partners: The brand partners with high-end retailers and department
stores to showcase its products in prestigious locations and reach a broader
audience.
3. Customers: EssenceElegance values its customers as the heart of its business,
continuously seeking to delight them with exceptional products and services.
4. Industry Influencers: The brand engages with industry influencers and
beauty experts to amplify its presence and credibility within the luxury
fragrance and skincare industry.
Purpose and Goals for the Website: Given the business profile of EssenceElegance,
the purpose and goals for the website could include:
1. Showcasing the brand's luxurious products and conveying the essence of
elegance and sophistication.
2. Providing an intuitive and seamless e-commerce platform for customers to
explore, purchase, and learn about EssenceElegance products.
3. Offering personalized product recommendations and skincare tips to enhance
the customer experience.
4. Building brand loyalty and trust through engaging content, testimonials, and
behind-the-scenes stories.
5. Optimizing the website for search engines to attract organic traffic and
increase online visibility within the luxury beauty market.
6. Leveraging social media integration and digital marketing strategies to
expand the brand's reach and connect with a global audience of discerning
customers.
C. What is the significance of this site for you?
1. Brand Presence and Image: The website serves as the primary digital storefront for
EssenceElegance, representing your brand's identity, values, and aesthetic to the
online audience.
2. Customer Acquisition and Conversion: The website is a powerful tool for attracting
new customers and converting them into paying customers.
3. Customer Engagement and Loyalty: The website provides a platform for ongoing
engagement with your audience, allowing you to interact with customers, gather
feedback, and build relationships over time.
4. Market Expansion and Reach: With an online presence, EssenceElegance can reach
customers beyond geographical boundaries and tap into new markets both
domestically and internationally.
5. Data Insights and Analytics: The website serves as a valuable source of data and
insights into customer behavior, preferences, and trends.
6. Competitive Advantage: In today's digital age, having a well-designed and user-
friendly website is essential for staying competitive in the market.
D. What do you hope to accomplish with this site?
1. Boost Brand Visibility: Elevate EssenceElegance's presence in the luxury fragrance
and skincare market, ensuring it becomes a recognized and sought-after brand among
discerning consumers.
2. Maximize Sales Opportunities: Utilize the website as a dynamic sales platform to
showcase your exquisite products, attract potential customers, and convert visitors
into loyal patrons, thereby driving revenue growth.
3. Foster Meaningful Connections: Engage customers on a deeper level by providing
personalized experiences, valuable content, and responsive support, fostering a strong
sense of loyalty and trust in the EssenceElegance brand.
4. Establish Industry Authority: Position EssenceElegance as a trusted authority in the
luxury beauty sector through informative resources, expert insights, and compelling
storytelling, reinforcing its reputation for excellence and innovation.
5. Expand Market Presence: Leverage the website's global reach to access new
markets and demographics beyond traditional boundaries, tapping into a wider
audience of beauty enthusiasts who appreciate sophistication and quality.
6. Drive Continuous Improvement: Utilize data analytics and customer feedback
gathered from the website to refine product offerings, optimize marketing strategies,
and adapt to evolving consumer preferences, ensuring ongoing success and relevance
in the marketplace.
E. What could you measure to evaluate whether the goals were met?
1. Boost Brand Visibility Website Traffic
Brand Mentions
Search Engine Ranking
2. Maximize Sales Opportunities Conversion Rate
Revenue Growth
Average Order Value
3. Foster Meaningful Connections Customer Engagement Metrics
Social Media Engagement
Customer Satisfaction Surveys
4. Establish Industry Authority Thought Leadership Metrics
Brand Sentiment Analysis
Industry Recognition
5. Expand Market Presence Geographic Reach
International Sales Growth
Language and Currency Preferences
6. Drive Continuous Improvement Data Analytics Insights
Iterative Feedback Loops
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PART A E- Business
Course: Introduction to E-Business
University: University of Selangor
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A. Purpose for the Website
Business Profile:
Business Name: EssenceElegance
Products or Services: EssenceElegance specializes in luxury fragrances and skincare
products crafted with the finest ingredients sourced from around the world. Each
product is meticulously formulated to embody elegance, sophistication, and timeless
beauty.
Value to Customers:
1. Luxury Experience: EssenceElegance offers customers a luxurious
experience through its premium-quality products and exquisite packaging.
2. Unique Formulations: Customers benefit from unique and carefully crafted
formulations that evoke a sense of sophistication and allure.
3. Personalized Service: The brand provides personalized recommendations and
exceptional customer service, ensuring that each customer finds their perfect
scent or skincare solution.
4. Timeless Elegance: EssenceElegance products exude timeless elegance,
allowing customers to express their individuality and enhance their
confidence.
Operational Aspects:
1. Quality Control: EssenceElegance maintains strict quality control measures
throughout the manufacturing process to ensure the highest standards of
excellence.
2. Research and Development: The brand invests in ongoing research and
development to innovate and create new products that exceed customer
expectations.
