Asia Pacific University of Technology and Innovation

The New Product Development (NPD) process involves several key stages that guide an organization from concept generation to product launch. It typically begins with idea generation, where new concepts are brainstormed based on customer needs, market research, or technological advancements. This is followed by idea screening, where ideas are evaluated for feasibility, profitability, and alignment with the company's goals. Next is the concept development and testing phase, in which ideas are refined, and prototypes are developed and tested with potential customers. Afterward, in the business analysis stage, financial projections, production costs, and market potential are assessed. The product development stage involves the creation of a working model and further testing to ensure it meets quality standards. After that, the product undergoes market testing to gauge consumer response in a real-world setting. The final stage is the commercialization or full-scale launch of the product, which includes marketing, production, and distribution efforts. Each step is crucial to ensure that the product not only meets customer expectations but also aligns with the company's strategic objectives and market opportunities. Analyze the role of market testing in the NPD process.

Briefly discuss why product specifications are important.

Briefly describe what customer needs are in the context of product development.

Briefly discuss the methodology of incremental product development.

Briefly describe the concept of opportunity in the context of product development.

Briefly explain how product design influences the success of a product in the marketplace.