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Appendix B [Customer]
Course: BS Secondary Education (DRRR 01)
999+ Documents
Students shared 3575 documents in this course
University: Cotabato State University
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Appendix B – Field Guide for (Online) Observing or Conducting Short Interviews for
Customers
Customer Profile
Name: Marienelle Reyes, CEcD, MBA
Age: 31 years old
Occupation: Senior Manager and Team Head, BPI Trade and
Supply Chain Operations
Questions:
1. How did you know about the company?
From what I remember, it was mid-2018 when my cousin, Ianne, introduced their mini project,
Colosas. I could also still recall their drafted product, tote bags for women which is impacted
with . Late 2019 when I was a little surprised that they changed it to Baro sandals.
2. What aspects of the company’s product/service do you NOT like? What can be improved?
What I like about their product is its uniqueness, durability and expression for loving locals.
I duly commend their start-up because at such a young age, they were able to initiate this
JA-worthy project. However, I think their service and operations are in a major conflict.
Pre-ordering forms were released by July-August 2019 and yet I got mine 3-4 months later.
My cousin only then told me it was due to a delay in the manufacturing process. The
communications team of the group should not have broadcasted a pre-ordering form without
the assurance of delivering their products on time.
3. What is your wish list? If the company will offer a new product/service, what would
you like it to be?
New release of local designs or color offerings. I suggest they can still expand collections on
native styles that could elevate the love for Filipino culture.
4. What features/products/services of the company do you not really care about?
So far, the only exaggerated factor about the firm was their marketing exposures. Some of
their event postings and promotions weren't really needed? As I’ve said earlier, the main