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Business PLAN FOOD Infinity
Accounting 1 (ACC 1)
Northern Bukidnon State College
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CHAPTER I
PROJECT SUMMARY
Introduction
Filipinos are certified food lovers, one of a small business named Food Infinity come up with a unique and delicious snack that the main
ingredients are Hotdog, Cheese, Pineapple and Potato. It is something that satisfies not just the stomach but desires and love of Filipinos to food. The team made two varieties of Cheesedog Balls which is acceptable or suitable to the taste of the consumer, one with pineapple and the other one with potato.
The company proposes an innovative product, the delicious snack, and it offers high quality of food with a low price. Cheesedog Balls contains nutrients like for hotdog supplies protein and it helps boost your immunity, for cheese great source of calcium, fat and protein and for pineapple an incredibly delicious and healthy fruit that can fight inflammation and disease. Pineapple linked to many health benefits, including aiding digestion, and lastly for potato it provide excellent nutrition with significant levels of potassium, iron, vitamins B and C, protein and fiber.
Name of the Enterprise "FOOD INFINITY" A business name is often your first impression with customers. It is what customers will remember (good or bad) about your business that will either draw them to it or send them to a competitors’ business. It has to convey the right message; it has to wow the audience. A distinctive business name can also help readers to remember the name of your
“Infinity Good, Infinity Food” There are three things that you will see in the company's logo, the infinity, the spoon and fork and lastly the chef's hat or toque. Since the company name is Food Infinity, the team decided that the logo will be infinity. The infinity logo symbolizes that once the product is tasted, the taste will give them a desire to crave for more of our product. And to represent the word "food" we decided to make the infinity a spoon and fork. Spoon and fork symbolizes that Filipinos are fond of foods. Furthermore, to make it look more attractive we added the chef's hat, or toque. The toque symbolizes the one who prepare the food that is best for the consumer. Our product was prepared just like how the chef prepared the best food and that is acceptable to the taste of Filipino consumers.
Mission
To provide the hunger of the customer and attain the services to satisfy their wants and needs and make them loyal to the product.
Vision
To be the company that best understands and satisfies the consumer, service and self-fulfillment of all.
Corporate Values
Commitment We personally advocate for our customers and our company. Consistently secure quantity products that customers’ trusts.
Collaboration We enrich a culture of team work and open communication. Make someone’s day better.
Excellence We challenge ourselves to continuously improve. Do the right things.
Innovation We gather new ideas and creativity for future growth. Open-minded
Company Objectives
The company aims to be the top and most competitive food business that provides efficient and effective services that will help develop a better and progressive company. It concerns in selling an innovative and affordable product towards its customers which the business can earn profit and gain customers satisfaction and loyalty. This project has a reasonable chance to succeed considering that, provides an effective proposal and its helps the business know how
entrepreneurs how to operate a business. They become also creative and strengthen their patience as they face a lot of challenges. It is also a training ground for them as a future Successful Entrepreneurs that will help in the actual business world.
Definition of Terms
Affordable- it is a price that customer can have cheap price product.
Distinctive- marking as separate or different.
Entrepreneurs- one who organizes, manages, and assumes the risk of a business or enterprise.
Innovate- using new ideas and methods.
Target market- Where the company team that chooses to sell their products. They uses the Senior high School, college department, and faculty staff of their target.
Profit- A whole income of company team that will be divided according.
Viability- Capable of being done or used.
Customer- people who consume/purchase products.
CHAPTER II
MARKETING PLAN
This section will discuss in details about the target market, SWOT analysis, competitors/market analysis, marketing objectives, marketing mix (4P’s) and market budget of the Food Infinity Company.
Students and Customers. The students and customers will be inform on how they affect the sale of the products of the researchers of PHINMA Cagayan de Oro College Puerto Campus.
Future Researchers. This study will be a useful reference for those researchers who would like to open a business and give them the idea how to maintain and improve their business.
TARGET MARKET
Figure 2. The figure illustrates the target market of Food Infinity Company.
The Food Infinity Company’s target markets are the Senior high school students, college students and the faculty staff/employees. Cheesedog Balls would be applicable to all ages and gender. This product is not a high priced since the company’s main target is mostly students, which is suitable for their daily allowance. This have been a great advantage for the company to generate profit that will keep them stable, gain customer loyalty and can help them expand their business.
DEMAND AND MARKET ACCEBILITY ANALYSIS
The following shows the graph results of the survey conducted last November 21, 2019. The respondents were senior high school, college
Senior SchoolHigh
FacultyStaff/E mployees
College
From the 100 respondents, 81% or 81 respondents answered that they get their snack from the school canteen; 14% or 14 respondents said that they got their snack at the store outside school; and the remaining 5% or 5 respondents got their snacks from home. Therefore, majority of the respondents got their snack at the school canteen.
Figure 2. The Number of Respondents who likes Fried Foods.
94%
6%
PERCENTAGE
Yes No
From the 100 respondents, 94% or 94 respondents answered that they like fried foods; 6% or 6 respondents said that they do not like fried foods. Therefore, majority of the respondents like fried foods.
Figure 2. Daily Allowances of the Respondents.
23%
22% 30%
25%
PERCENTAGE
0-20 Php 21-40 Php 41-50 Php 51 Php above
From the 100 respondents, 29% or 29 respondents answered that their budget for buying snack is between 5-10 Php; 29% or 29 respondents answered that their budget for buying snack ranges from 11-20 Php; 12% or 12 respondents answered that they spend 21-30 Php for snacks; and 30% or 30 respondents answered that they spend 31 Php for snacks. Therefore, 31 Php above has the highest respondents but it has small difference with the both 29% of the respondents who spends 11-20 Php and 21-30 Php.
Figure 2. Time Respondents usually buy Snacks.
29%
29%
12%
30%
PERCENTAGE
8:00-10: 10:00-12: 12:00-2: 2:00-4:
From the 100 respondents, 29% or 29 respondents answered that they usually buy snack around 8:00-10:00am; 29% or 29 respondents answered that they usually buy snack around 10:00am-12:00nn; 12% or 12 respondents answered that they usually buy snack around 12:00nn- 2:00pm; and 30% or 30 respondents answered that they usually buy snack 2:00-4:00pm. Therefore, the respondents usually take their snacks around 2:00-4:00pm.
Figure 2. How often Respondents buy Snacks.
53%
40%
4% 3%
PERCENTAGE
Once Two to three Four to five More than five
From the 100 respondents, 17% or 17 respondents answered that they buy snack alone; 23% or 23 respondents answered that they often buy snack in a group of two; 20% or 20 respondents answered that they buy snack in a group of three; and 40% or 40 respondents answered that they usually buy snack in a group of three or more. Therefore, majority of the respondents usually buy snacks in a group of three or more
Figure 2. Respondents Willing to spend for Cheesedog Balls.
69%
15%
8%
8%
PERCENTAGE
10.00-12 13.00-12 16.00-19 19Php above
From the 100 respondents, 69% or 69 respondents answered that they are willing to buy Cheesedog Balls for 10.00-12 Php; 15% or 15 respondents answered that they are willing to buy Cheesedog Balls for 13.00-15 Php; 8% or 8 respondents answered that they are willing to buy Cheesedog Balls for 16.00-19 Php; and 8% or 8 respondents answered that they are willing to buy Cheesedog Balls for 19 Php above. Therefore, the majority of the respondents are willing to spend 10- 12 Php for Cheesedog Balls.
Figure 2. Filling Respondents would likely to Add.
43%
5%
44%
8%
PERCENTAGE
Pineapple Carrots Potato Green peas
Business PLAN FOOD Infinity
Course: Accounting 1 (ACC 1)
University: Northern Bukidnon State College
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