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02 MIL Course Unit 2

Course

Introduction to Communication Media (COMM 1101)

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Academic year: 2022/2023
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SENIOR HIGH SCHOOL GRADE 12:

MEDIA & INFORMATION LITERACY (M.I)

COURSE MODULE COURSE UNIT WEEK

2 2 2

The Evolution of Traditional to New Media

✓ Read course and unit objectives ✓ Read study guide prior to class attendance ✓ Read required learning resources; refer to unit terminologies for jargons ✓ Proactively participate in classroom discussions ✓ Participate in weekly discussion board (Canvas) ✓ Answer and submit course unit tasks

At the end of this unit, the students are expected to:

Cognitive: 1. Identifies traditional media and new media and their relationships.

Affective: 1. Listen attentively during class discussions. 2. Demonstrate tact and respect when challenging other people’s opinions and ideas. 3. Accept comments and reactions of classmates on one’s opinions openly and graciously. 4. Editorializes the roles and functions of media in democratic society.

Psychomotor: 1. Participate actively during class discussions and group activities. 2. Express opinion and thoughts in front of the class. 3. Searches latest theory on information and media.

Christine Joy B. Onquit, Jeffrey F. Calim, MSIT, Marissa G. Chua, MACoED, MSCS, OLFU, Introduction to Media and Information Literacy

Prehistoric Technology

Prehistoric technology refers to the technology that exists before recorded history. History refers to the study of the recorded past events. Anything that predates the first written accounts of history is prehistoric, including earlier technologies. Technology began, about 2 million years before writing was developed, with the earliest hominids who used stone tools, which they may have used to start fires, hunt, and bury their dead.

We are not makers of history. We are made by history. - Martin Luther King, Jr.

New (Information)

Information age, also known as the Digital Age, Computer Age, or the New Media Age, refers to a period of history wherein it is described as an economy based on the computerization of information improved from the Industrial Revolution brought through industrialization. The experience here is more interactive. The audiences are more involved and are able to send feedback simultaneously and new media integrates all those aspects of the traditional media.

Functions of Communication and Media

  • Inform people of what is happening around them or in the environment

  • Educate the audience about the definition and importance of facts.

  • Create and facilitate an area for the public for discussion of opinion

  • Provide exposure to political or government organizations

  • Serve as a medium to convey advocacy of political viewpoints

Media – is the communication outlets or tolls used to store and deliver information or data. wikipedia

Information – knowledge obtained from investigation, study, or instruction. merriam-webster

Literacy – capacity to communicate using inscribed, printed, or electronic signs or symbols for representing language. britannica

Language – a system of conventional spoken, manual (signed), or written symbols by means of which human beings express themselves. britannica

History - refers to the study of the recorded past events.

Hominid - is any member of the biological family Hominidae. These are the "great apes", living and extinct. At present there are humans, chimpanzees, gorillas and orangutans. The word " hominid " has been used in various ways. wikipedia

Augmented Reality – is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sounds, or other sensory stimuli delivered via technology. wikipedia

Cloud Computing - is shared pools of configurable computer system resources and higher-level services that can be rapidly provisioned with minimal management effort, often over the Internet. wikipedia

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02 MIL Course Unit 2

Course: Introduction to Communication Media (COMM 1101)

9 Documents
Students shared 9 documents in this course
Was this document helpful?
SENIOR HIGH SCHOOL GRADE 12:
MEDIA & INFORMATION LITERACY (M.I.L)
COURSE MODULE
COURSE UNIT
WEEK
2
2
2
The Evolution of Traditional to New Media
Read course and unit objectives
Read study guide prior to class attendance
Read required learning resources; refer to unit
terminologies for jargons
Proactively participate in classroom discussions
Participate in weekly discussion board (Canvas)
Answer and submit course unit tasks
At the end of this unit, the students are expected to:
Cognitive:
1. Identifies traditional media and new media and their relationships.
Affective:
1. Listen attentively during class discussions.
2. Demonstrate tact and respect when challenging other people’s opinions and ideas.
3. Accept comments and reactions of classmates on one’s opinions openly and graciously.
4. Editorializes the roles and functions of media in democratic society.