- Information
- AI Chat
Rererer - more improvement
BS Architecture (Arki01)
University of Northern Philippines
Preview text
Review of Related Literature
This empirical study investigates the factors that affect consumer behavior in the fast-food industry. The research examines the role of various factors, including quality of food, price, convenience, location, and brand image, in determining the behavior of consumers when purchasing fast food. The study uses a quantitative research approach to gather data from a sample of 500 respondents using an online survey. The results suggest that quality of food and price are the most significant factors influencing consumer behavior in the fast-food industry. However, convenience, location, and brand image also play a significant role in determining consumer behavior.
Irshad Ahmad Reshi, Shabir Ahmad Dar, & Shaikh Sobiya Ansar. (2023). An Empirical Study on the Factors Affecting Consumer Behavior in the Fast-Food Industry. Journal of Accounting Research, Utility Finance and Digital Assets, 1(4), 376– 381. doi/10.54443/jaruda.v1i4.
Fast food refers to popular catering that commercial enterprises quickly supply. The fast-food industry, which can be processed quickly and eaten anytime and anywhere, has become increasingly important in the wake of COVID-19. The purpose of this article is to study the different factors that affect the sales revenue of the fast-food industry. This study took two approaches to examine the elements that influence sales income. It is from the perspective of affecting commodity prices, and on the other hand, it is to analyze the factors affecting sales. The results are generally in the whole fast-food industry, and it demonstrates two things. Firstly, market supply and demand affect price fluctuations, which affect the sales volume of the fast-food industry. Secondly, there are positive relationships between delivery systems, e-commerce, advertisement, and sales volume. Indeed, their relationships are particularly strong during the pandemic. The contribution of this work is presented as follows: it can help the catering industry to stay strong under the strike of the global pandemic.
Liu, R., Sun, Y., & Wang, J. (2022). Influential factors of sales revenue in the fast-food industry. Retrieved from atlantis-press/proceedings/icfied-22/
1
Along with the changing times, the tendency of people to eat outside the home is increasing for various practical, economic and prestige reasons. Rocket Chicken is one of the fast food restaurant companies that has recently grown
and has opened branch outlets everywhere, especially in the city of Banjarmasin. The role of price in buyer's perception is on product quality, value sacrifice and desire to buy, while location or place often determines the company's success, because location is closely related to a company's potential market. The problems in this study
are as follows: How is the positioning from the aspect of price and place in creating a competitive advantage? How to apply Rocket Chicken positioning in Islamic Economic Perspective?. The purpose of this study was to determine the positioning of Rocket Chicken from the aspect of price and place in creating a competitive advantage and to determine the application of Rocket Chicken's positioning in an Islamic Economic Perspective. The benefits of this
research can be used as consideration for companies, as well as knowledge that can provide information for all people, in an effort to improve knowledge in the field of Islamic economics. Qualitative research method with the type of field research(field research). The results show that: 1) Rocket Chicken provides food and beverage packages
at affordable prices, creating a comfortable atmosphere) And in accordance with Positioning in Islam, namely the name or identity of a good and quality brand, consumers buy the product not because of coercion.
S. Purnamasari, Kurniaty, Norfitriana, Zakiyah, & Rozak, P.. (2022). Positioning Analysis of Chicken Rocket Mapping at Fast Food Restaurant Manarap Branch Banjarmasin. East Asian Journal of Multidisciplinary Research, 1(1), 1–12. Retrieved from journal.formosapublisher/index.php/eajmr/article/view/
2
Rererer - more improvement
Course: BS Architecture (Arki01)
University: University of Northern Philippines
