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Tourism Sustainability
Principles of Tourism 1 (TOU100-3)
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Case Study: Tourism Sustainability in Las Pinas
Time Context
Historical observations and basis is dated back in Spanish era. Potential for growth in different industries has also been looked at and Spanish era as basis. Year 2017, present time, has been used as reference for developments in the Tourism sector.
City Profile (Destination Profile)
Las Pinas, the middle city situated between Paranaque, Muntinlupa and Cavite. It was the earliest fishing settlement during the Spanish era. Most probably it is also the reason for it becoming the largest producer of salt during those time.
There were two historical accounts on what year Las Pinas has been proclaimed as a town. A Spanish historian named Cavada and Fr. Juan Medina wrote that it started in 1762. The more accepted fact has been recorded by Buzeta in an event year 1797. It was said that Fr. Diego Cera arrived in that time a barrio in Paranaque (later became Las Pinas). He was the one who started the building of the Bamboo Organ Church. He was also the one who envisions progress and development. Roads and bridges were built which boosted the industries such as dye making, salt production and handicrafts.
The barrio fell prey to roaming bandits which hindered development. In 1880, they lost hundreds of residents from outbreaks of cholera and smallpox. More residents were lost sixteen years later when, during the Philippine revolution against Spain, Las Piñas became the battlefield of several bloody encounters between the forces of Gen. Emilio Aguinaldo and the Spanish troops. It was said that Las Piñas was a “war theater” before. During Philippine Revolution, the place was at Gen. Emilio Aguinaldo’s forces. After years, it was again occupied by the Japanese
during Second World Was and followed by the liberation period when the Filipino-American forces fought the Japanese Imperial forces until the end of war. Some years after the Philippine- American war, on March 27, 1907, Las Piñas was spun off from Parañaque and was proclaimed an independent municipality. It was because of tribal conflicts. In 1997 it was announced as a city when Fidel Ramos, the president back then, signed a bill which elevated from municipality to a city.
Las Piñas City has a total population of 528,011 with a growth rate of 1% yearly in 104,000 households. The population growth is due to the migration of other people from different regions outside of Metro Manila.
The city occupies a total land area of 41 sq. kilometers. Half of the land area is developed for residential purposes and the remaining half portion of the land is used for industrial and commercial which comprised of about 36% of the total land area, institutional with 37% of the land, and the rest for recreational or park areas.
Central Problem
Las Pinas has a rich history to tell and landmarks which is potential for tourism. However due to rapid development in other industries there has been no seen effort or concrete project on tourism. There are different areas in the city wherein guest might be invited to showcase the history and culture. The city has also been developed as one of the convenient residential area in Metro Manila, making it prone to renovations and re-settlement.
SWOT Analysis
Strengths
- Have a promotion plan which can be aligned with the country’s slogan “It’s more fun in the Philippines”
Recommendations
There are many sites in Las Pinas which not only we can develop but also promote. The city has two notable churches which can be included in the promotional plan. To list it is the Nature Church and the Bamboo Organ Church. These churches have unique features which cannot be found in any other places within the country. It would be best for these destinations to maintain the uniqueness of the place. For the Nature Church, it would be best for to define its carrying capacity. For the Bamboo Organ Church, it would help if there would be events promoting the only church in the Philippines which has a grand bamboo organ.
In 1995 there has been an effort coming from Representative Many Villar Jr. which aims to protect sites or heritage places in Las Pinas. There has been houses, bridges and museums. It would be best if there are promotional video’s or for it to be promoted by the Department of Tourism. We can envision Las Pinas as another Intramuros within the Metro.
Another thing which must be taken into consideration is the traffic situation in the city. In Malaysia, years back there has been problems in the traffic flow for the whole country. When they were able to improve their transportation system, there has been noticeable improvements in th Tourism Industry. Las Pinas must be able to make a way to improve its traffic system. One of the things which can be done is the development of roads and creation of alternative routes. According to study made by Malaysia, the government must provide convenient and efficient public transport. By providing good public transport system, the government would encourage the citizens to use it instead of using their own car.
Action Plan
Tourism Sustainability
Course: Principles of Tourism 1 (TOU100-3)
University: University of Perpetual Help System DALTA
