Terminologies (Tourism Marketing)

A unique selling proposition (USP) refers to the unique benefit exhibited by a

company, service, product or brand that enables it to stand out from competitors.

Concentrated marketing occurs when a company creates a single marketing

message for a specific, narrow demographic.

Undifferentiated marketing occurs when a company creates one campaign

for its entire audience, with all segments seeing the same message.

Tourism Marketing is a marketing strategy that uses specific marketing plan and

techniques to promote touristic products and services such as

destinations, hotels and transport services, etc.

with its inherent attributes characterized by non-agricultural based economy such

as administration, manufacturing, trade and services and by being nodal points of

transport. Urban/city destinations offer a broad and heterogeneous range of

cultural, architectural, technological, social and natural experiences and products

for leisure and business".

Gastronomy Tourism, refers to tourism whose purpose is visiting vineyards,

wineries, tasting, consuming and/or purchasing wine, often at or near the source.

Mountain Tourism is a type of "tourism activity which takes place in a defined

and limited geographical space such as hills or mountains with distinctive

characteristics and attributes that are inherent to a specific landscape,