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Hospitality Management (BSHM 241)

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Theoretical Framework Maslow's theory of a hierarchy of transit needs explains the set of needs of transit customers to be met in order for them to be satisfied with the service. Allen J. et al. (2019) proposed three types of attributes in a hierarchy of transit needs: functional (utilitarian), security (protection), and hedonic (excitement). These attributes affect customer satisfaction with the transit service; a service must be functional; customers must feel safe in their service; and they must be happy with their service in order to be satisfied. Additionally, their study also focused on the following specific domains: reliability (functional), safety (security), customer services (hedonic), and comfort (hedonic), and used a structural equation modelling (SEM) approach to test their hypothesis. Commuters’ service satisfaction can be affected by service indicators such as waiting, crowdedness and reliability. Waiting time, reliability, and crowding levels possess a great impact on commuters' service satisfaction. Public transport agencies might have a clearer and more accurate perception of the actual users’ experience improving the level of service indicators. (Soza-Parra et al.,2019) Card payment system eliminate difficulties in finding and holding cash on commuters. The system is easy and fast to use. Additionally, commuters get additional benefits when using card rather than using cash. (Soe, 2018) Therefore, if beep cards were to use in public transportation, it would affect the commuters' service satisfaction. Since card payment system is more secure and convenient to use in public transportation rather than in using cash, implementing this system in a city will affect the commuters' service satisfaction.(Soe, 2018 ; Soza-Parra et al.,2019)

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Theoretical-framework-revise

Course: Hospitality Management (BSHM 241)

167 Documents
Students shared 167 documents in this course
Was this document helpful?
Theoretical Framework
Maslow's theory of a hierarchy of transit needs explains the set of
needs of transit customers to be met in order for them to be satisfied with the
service. Allen J. et al. (2019) proposed three types of attributes in a hierarchy
of transit needs: functional (utilitarian), security (protection), and hedonic
(excitement). These attributes affect customer satisfaction with the transit
service; a service must be functional; customers must feel safe in their
service; and they must be happy with their service in order to be satisfied.
Additionally, their study also focused on the following specific domains:
reliability (functional), safety (security), customer services (hedonic), and
comfort (hedonic), and used a structural equation modelling (SEM) approach
to test their hypothesis.
Commuters’ service satisfaction can be affected by service indicators
such as waiting, crowdedness and reliability. Waiting time, reliability, and
crowding levels possess a great impact on commuters' service satisfaction.
Public transport agencies might have a clearer and more accurate perception
of the actual users’ experience improving the level of service indicators.
(Soza-Parra et al.,2019)
Card payment system eliminate difficulties in finding and holding cash
on commuters. The system is easy and fast to use. Additionally, commuters
get additional benefits when using card rather than using cash. (Soe, 2018)
Therefore, if beep cards were to use in public transportation, it would
affect the commuters' service satisfaction. Since card payment system is
more secure and convenient to use in public transportation rather than in
using cash, implementing this system in a city will affect the commuters'
service satisfaction.(Soe, 2018 ; Soza-Parra et al.,2019)