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4Ps - 4PS
hnd in business management (bbm1)
ESOFT Metro Campus
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V Dissanayaka
E
HND BM 21
4P’s Strategy of Coca Cola
1. Product Strategy
Coca Cola has diversified its products vastly over time company offers 500 sparkling and still beverage brands in its portfolio are over 3,900 beverage options in total in its product mix. Although Coca Cola, the company’s flagship product is one of the most well known and valuable brands among all.
The following are some of Coca most Cola’s well known brands: Coca Cola - It is the world’s most popular and highest selling of soft drinks well as one of the most recognizable brands. Sprite-Is another popular soft drink with a lemon-lime flavour that was first produced in 1961. Fan-ta- Is Coca second oldest Cola’s brand,having been created in 1940 comes in a signature orange flavour. Diet Coke- In several markets,Diet Coke is referred to as Coca Cola Light calorie and sugar free soft drink,It was first introduced in 1982. Coca Cola Zero- Introduced in 2005,this sugar free beverage became a million dollar brand in 2007
3. Place Strategy
Coca Cola which has been in business for more than 130 years and operates in more than 200 countries throughout the world,has thus amassed a massive distribution network place strategy is highlighted by their extensive distribution network Coca Cola company manufactures the beverage using it to bottlers across the world.
4. Promotion Strategy
Coca Cola is the gold standard in terms of advertising and branding Cola’s promotion strategy focuses on aggressive marketing through ad campaigns using media channels such as television,online commercials,print media,sponsorship,and so on Cola sponsors important events such as American idol,BET Network,NASCAR,NBA,NCAA,Olympics Games,FIFA World Cup,among others. Coca Cola also airs commercials on television in a variety of national languages around the world Cola started the “Taste the Feeling” campaign in India in March 2016,intending to reminding people of the joy and happiness that Coke delivers to their life,Coca Cola has evolved into mass-market product that is expected to be available at any time,anywhere.
4Ps - 4PS
Course: hnd in business management (bbm1)
University: ESOFT Metro Campus
