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Activity Overview PMP - this test

this test

Course

project managements (pmp101)

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Gollis University

Academic year: 2021/2022

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Activity Overview

In this activity, you will analyze a scenario to identify project goals. Then, you will write the goals

using SMART criteria.

As a reminder, SMART goals must be:

 Specific:

 Measurable

 Attainable:

 Relevant

 Time-bound

Scenario

Office Green, LLC, is a commercial landscaping company that specializes in plant decor

for offices and other businesses. The company is getting ready to introduce its new

Plant Pals service, which will provide high-volume customers with small, low-

maintenance plants for their desks. You are the project manager assigned to manage

the Plant Pals launch.

Office Green’s main goal for this project is: “Increase revenue by 5% by the end of the

year by rolling out a new service that provides office plants to high-volume clients.”

You recently met with the project sponsor (the Director of Product) to discuss two

additional goals for the Plant Pals project:

1. Boost Office Green’s brand awareness

2. Raise Office Green’s customer retention rate

In order to help your team achieve these two additional project goals, you need to turn

them into SMART goals. The notes from your meeting with the Director of Product are

below. You can use this information to create SMART goals:

 Office Green’s customer retention rate was 80% last year, but the CEO wants

that number to increase by at least 10% this year.

 Last year, 70% of customers who left Office Green for competitors said they did

so because they wanted more extensive services. When surveyed, 85% of

existing customers expressed an interest in Plant Pals.

 The Vice President of Customer Success expects Office Green to achieve a

customer satisfaction rating of over 90% this year—a slight increase over last

year. The rating has stayed between 85%-90% for the last five years.

 The company plans to create an Operations and Training plan for Plant Pals to

improve on existing customer service standards and boost efficiency.

 Office Green will promote the new service with a new marketing and sales

strategy, a redesigned website with a new Plant Pals landing page, and a print

catalog.

 With the publicity around the launch, Office Green projects that their customer

base will grow by at least 15%.

 Website traffic has dipped slightly over the past three years, from 15K to 13K

visits each month. The Marketing Manager wants unique page visits to increase

by at least 2K each month by the end of the year, which is in line with the results

of prior marketing campaigns.

 The project is scheduled to launch by the end of the third quarter. The project

team will continue to collect data on the project’s progress through the rest of the

year and assess how well it has met its goals at the end of the fourth quarter.

Step-By-Step Instructions

Step 1: Access the template

It’s attached in the activity

Step 2: Revise the goals to be SMART

The template contains the two additional project goals for Plant Pals, neither of which

meets all the SMART criteria:

1. “Office Green will boost brand awareness”

2. “Office Green will raise their customer retention rate”

Turn these two goals into SMART goals using the information from the scenario above.

Write the revised goals next to SMART Goal One and SMART Goal Two. Your goals

should be complete, but brief—one or two sentences is enough.

For example, here is a goal that’s missing some of the SMART criteria:

“Office Green will soon create an app to help customers care for their plants.”

That’s not a bad start, but it isn’t specific, measurable, or time-bound. Here’s the same

goal, rewritten as a SMART goal:

“Office Green will create an app that offers tips and reminders to help customers care

for their plants. The app will be completed within 18 months and be compatible with

100% of the types of plants Office Green sells.”

Step 3: Explain what makes each goal SMART

Now that you’ve rewritten the goals, explain what makes them SMART by answering the

following questions:

1. What makes the goal specific? Does it provide enough detail to avoid ambiguity?

2. What makes the goal measurable? Does it include metrics to gauge success?

Goal One: “Office Green wants to increase brand awareness.”

 SMART Goal One: “Office Green wants to boost brand awareness to 90% by

the end of the third quarter. Office Green wants its customer to be aware of

existing and new products in digital marketing by improving website traffic

redesigned website with a new Plant Pals landing page, and a print

catalog. And optimizing search engine technologies ...”

What makes this goal specific? Does it provide enough detail to avoid

ambiguity?

Response: This goal describes the exact and specific objective of the company and that is to

increase brand awareness and thus, it is specific.

What makes this goal measurable? Does it include metrics to gauge success?

Response: this goal is measurable because it is expressed in numeric terms as to

What makes this goal attainable? Is it realistic given available time and

resources?

Response: Having an 90% brand awareness rate is very much achievable if the staff works

dedicatedly in Office Green and so the goal is achievable

What makes this goal relevant? Does it support project or business objectives?

Response: increasing website traffic are directly related to increasing brand awareness and

thus this goal is relevant to the business.

What makes this goal time-bound? Does it include a timeline or deadline?

Response: the goal has a time limit which is September 2022 (the end of the third quarter)

and so it is time-bound

Goal Two: “Office Green wants to raise the customer retention rate.”

SMART Goal Two: “Office Green wants to raise the customer retention rate to over

90% at the end of December 2022 by introducing more extensive services. Creating

an Operations and Training plan for Plant Pals to improve on existing customer service

standards and boost efficiency and promoting the service through new marketing and

sales strategy to improve customer service standards to retain customers and

achieve a customer satisfaction rating of over 90% ...”

What makes this goal specific? Does it provide enough detail to avoid

ambiguity?

Response: The main objective in this goal is very clear which is to achieve a customer

retention rate of over 90% and thus it is a very specific goal

What makes this goal measurable? Does it include metrics to gauge success?

Response: The goal is measurable by assessing the customer satisfaction rating and

comparing it to previous years. so. the goal is measurable.

What makes this goal attainable? Is it realistic given available time and

resources?

Response: the goal is achievable as the project team is clear on creating the app and

redesigning the website, etc. so it can easily attain its goal

What makes this goal relevant? Does it support project or business objectives?

Response: the goal is relevant as customer satisfaction rating determines customer retention

rate, which is what Office Green is primarily striving for

What makes this goal time-bound? Does it include a timeline or deadline?

Response: The goal has the time limit of achieving it by December 2022. so it is time bound

Was this document helpful?

Activity Overview PMP - this test

Course: project managements (pmp101)

6 Documents

Students shared 6 documents in this course

University: Gollis University

Was this document helpful?

Activity Overview

In this activity, you will analyze a scenario to identify project goals. Then, you will write the goals

using SMART criteria.

As a reminder, SMART goals must be:

Specific:

Measurable

Attainable:

Relevant

Time-bound

Scenario

Office Green, LLC, is a commercial landscaping company that specializes in plant decor

for offices and other businesses. The company is getting ready to introduce its new

Plant Pals service, which will provide high-volume customers with small, low-

maintenance plants for their desks. You are the project manager assigned to manage

the Plant Pals launch.

Office Green’s main goal for this project is: “Increase revenue by 5% by the end of the

year by rolling out a new service that provides office plants to high-volume clients.”

You recently met with the project sponsor (the Director of Product) to discuss two

additional goals for the Plant Pals project:

1. Boost Office Green’s brand awareness

2. Raise Office Green’s customer retention rate

In order to help your team achieve these two additional project goals, you need to turn

them into SMART goals. The notes from your meeting with the Director of Product are

below. You can use this information to create SMART goals:

Office Green’s customer retention rate was 80% last year, but the CEO wants

that number to increase by at least 10% this year.

Last year, 70% of customers who left Office Green for competitors said they did

so because they wanted more extensive services. When surveyed, 85% of

existing customers expressed an interest in Plant Pals.

The Vice President of Customer Success expects Office Green to achieve a

customer satisfaction rating of over 90% this year—a slight increase over last

year. The rating has stayed between 85%-90% for the last five years.

The company plans to create an Operations and Training plan for Plant Pals to

improve on existing customer service standards and boost efficiency.

Office Green will promote the new service with a new marketing and sales

strategy, a redesigned website with a new Plant Pals landing page, and a print

catalog.

Activity Overview PMP - this test

project managements (pmp101)

Gollis University

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Preview text

Activity Overview

In this activity, you will analyze a scenario to identify project goals. Then, you will write the goals

using SMART criteria.

As a reminder, SMART goals must be:

 Specific:

 Measurable

 Attainable:

 Relevant

 Time-bound

Scenario

Office Green, LLC, is a commercial landscaping company that specializes in plant decor

for offices and other businesses. The company is getting ready to introduce its new

Plant Pals service, which will provide high-volume customers with small, low-

maintenance plants for their desks. You are the project manager assigned to manage

the Plant Pals launch.

Office Green’s main goal for this project is: “Increase revenue by 5% by the end of the

year by rolling out a new service that provides office plants to high-volume clients.”

You recently met with the project sponsor (the Director of Product) to discuss two

additional goals for the Plant Pals project:

1. Boost Office Green’s brand awareness

2. Raise Office Green’s customer retention rate

In order to help your team achieve these two additional project goals, you need to turn

them into SMART goals. The notes from your meeting with the Director of Product are

below. You can use this information to create SMART goals:

 Office Green’s customer retention rate was 80% last year, but the CEO wants

that number to increase by at least 10% this year.

 Last year, 70% of customers who left Office Green for competitors said they did

so because they wanted more extensive services. When surveyed, 85% of

existing customers expressed an interest in Plant Pals.

 The Vice President of Customer Success expects Office Green to achieve a

customer satisfaction rating of over 90% this year—a slight increase over last

year. The rating has stayed between 85%-90% for the last five years.

 The company plans to create an Operations and Training plan for Plant Pals to

improve on existing customer service standards and boost efficiency.

 Office Green will promote the new service with a new marketing and sales

strategy, a redesigned website with a new Plant Pals landing page, and a print

catalog.

 With the publicity around the launch, Office Green projects that their customer

base will grow by at least 15%.

 Website traffic has dipped slightly over the past three years, from 15K to 13K

visits each month. The Marketing Manager wants unique page visits to increase

by at least 2K each month by the end of the year, which is in line with the results

of prior marketing campaigns.

 The project is scheduled to launch by the end of the third quarter. The project

team will continue to collect data on the project’s progress through the rest of the

year and assess how well it has met its goals at the end of the fourth quarter.

Step-By-Step Instructions

Step 1: Access the template

It’s attached in the activity

Step 2: Revise the goals to be SMART

The template contains the two additional project goals for Plant Pals, neither of which

meets all the SMART criteria:

1. “Office Green will boost brand awareness”

2. “Office Green will raise their customer retention rate”

Turn these two goals into SMART goals using the information from the scenario above.

Write the revised goals next to SMART Goal One and SMART Goal Two. Your goals

should be complete, but brief—one or two sentences is enough.

For example, here is a goal that’s missing some of the SMART criteria:

“Office Green will soon create an app to help customers care for their plants.”

That’s not a bad start, but it isn’t specific, measurable, or time-bound. Here’s the same

goal, rewritten as a SMART goal:

“Office Green will create an app that offers tips and reminders to help customers care

for their plants. The app will be completed within 18 months and be compatible with

100% of the types of plants Office Green sells.”

Step 3: Explain what makes each goal SMART

Now that you’ve rewritten the goals, explain what makes them SMART by answering the

following questions:

1. What makes the goal specific? Does it provide enough detail to avoid ambiguity?

2. What makes the goal measurable? Does it include metrics to gauge success?

Goal One: “Office Green wants to increase brand awareness.”

 SMART Goal One: “Office Green wants to boost brand awareness to 90% by

the end of the third quarter. Office Green wants its customer to be aware of

existing and new products in digital marketing by improving website traffic