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The motivation change
Course: Marketing
194 Documents
Students shared 194 documents in this course
University: RMIT University
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3.1 Definition of motivation:
When people realize their goals and do what it takes to succeed, they are pleased and
fulfilled (Stephen Rollnick and William R. Miller, 2009). Motivation is one of the
fundamental factors that drives people to reach their objectives and understand what it
takes to succeed. Each individual's level of motivation will influence their level of
success. Internal motivation and external motivation are the two basic types of
motivation. When it comes to intrinsic motivation, some experts have linked it to basic
human requirements like hunger, thirst, and sleep, and when these basic wants are met,
pleasure is driven by inner motivation. Working towards a tangible objective with a
definite outcome is an example of extrinsic motivation.
3.2 Motivation of theory
Motivation of theory bao gồm Content theories and Process theories ()
Đối với Contents theories có Herzberg, Maslow, and achievement Needs theory
(McClelland), ERG - Existence Related Growth(Clayton Alderfer). Với Process theories
bao gồm: Vroom, Adam, and Locke & Latham